Lesbian weddings and the revenge of the clones

This article explores mainstream images of same-sex marriage, and in particular lesbian weddings, arguing that patterns of representation may have consequences for the ways that the same-sex marriage debate evolves, and for the ways that same-sex marriages are experienced by the couples who choose them. I elaborate on three patterns in images that have proliferated since 1996 and describe the implications for each. I argue that the marketing of same-sex marriage to mainstream audiences has consequences that demand careful analysis, and potentially call for a counter-marketing effort.