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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Enhancing the effectiveness of antismoking messages via self-congruent appeals

Chingching Chang1

  • 1Department of Advertising, National Chengchi University, Taipei, Taiwan. shenc@nccu.edu.tw

Health Communication
|February 11, 2009
PubMed

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