Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Relationship Formation02:12

Relationship Formation

What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Relationship Growth01:27

Relationship Growth

Interpersonal relationships progress through stages, beginning with awareness and moving toward mutuality, where emotional connections deepen. While many relationships remain at moderate levels of mutuality, deeper connections form through self-disclosure, trust, and interdependence.Self-DisclosureSelf-disclosure involves revealing personal information, starting with surface-level details and gradually progressing to more intimate content. As trust grows, individuals feel more comfortable...
Close Relationships and Culture01:29

Close Relationships and Culture

Culture shapes how people approach attraction, choose partners, and build long-term relationships. While some preferences in mate selection appear consistent across cultures, such as men valuing physical attractiveness and women emphasizing financial resources, cultural contexts influence how these preferences are expressed and prioritized. Marriage extends beyond romantic ideals in many societies and is deeply embedded in social, economic, and religious frameworks.The Role of Culture in Mate...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Promoting reusable and open methods and protocols (PRO-MaP) can improve methodological reporting in the life sciences.

PLoS biology·2024
Same author

Share the details of your experimental methods.

Molecular biology of the cell·2020
Same author

Susan Lindquist: a tribute.

Disease models & mechanisms·2017
Same author

The Obese Species: a special issue on obesity and metabolic disorders. Foreword.

Disease models & mechanisms·2012
Same author

Points of view: should students be encouraged to publish their research in student-run publications?: Weighing the pros and cons of undergraduate-only journal publications.

Cell biology education·2011
Same author

Effect of recommendations from reviewers suggested or excluded by authors.

Journal of the American Society of Nephrology : JASN·2011

Related Experiment Video

Updated: Jun 25, 2026

Drosophila Courtship Conditioning As a Measure of Learning and Memory
09:29

Drosophila Courtship Conditioning As a Measure of Learning and Memory

Published on: June 5, 2017

Courting change.

Vivian Siegel

    Disease Models & Mechanisms
    |March 5, 2009
    PubMed
    Summary
    This summary is machine-generated.

    The long tail phenomenon, common in other fields, is surprisingly absent in scientific communication. This study explores the reasons behind this lack of emergence in scholarly discourse.

    More Related Videos

    A Novel Bayesian Change-point Algorithm for Genome-wide Analysis of Diverse ChIPseq Data Types
    12:39

    A Novel Bayesian Change-point Algorithm for Genome-wide Analysis of Diverse ChIPseq Data Types

    Published on: December 10, 2012

    Related Experiment Videos

    Last Updated: Jun 25, 2026

    Drosophila Courtship Conditioning As a Measure of Learning and Memory
    09:29

    Drosophila Courtship Conditioning As a Measure of Learning and Memory

    Published on: June 5, 2017

    A Novel Bayesian Change-point Algorithm for Genome-wide Analysis of Diverse ChIPseq Data Types
    12:39

    A Novel Bayesian Change-point Algorithm for Genome-wide Analysis of Diverse ChIPseq Data Types

    Published on: December 10, 2012

    Area of Science:

    • Bibliometrics
    • Scholarly Communication
    • Information Science

    Background:

    • The 'long tail' describes the phenomenon where a large number of unique, low-frequency items collectively make up a significant portion of a total.
    • This concept has been observed in various domains like retail, media, and web search, but its absence in scientific communication is notable.

    Discussion:

    • Investigates the structural and systemic factors hindering the emergence of a long tail in scientific publishing and dissemination.
    • Examines the role of traditional metrics, journal impact factors, and funding structures in promoting high-frequency research over niche or specialized topics.
    • Considers the potential impact of digital platforms and open science initiatives on altering these dynamics.

    Key Insights:

    • Current academic reward systems and publication venues may inadvertently suppress the visibility and impact of low-frequency, specialized research.
    • The perceived value and citation potential of research are heavily influenced by established networks and high-impact journals, creating a bottleneck.
    • A lack of discoverability mechanisms tailored for niche scientific contributions further exacerbates the issue.

    Outlook:

    • Future research should focus on developing and evaluating new metrics and platforms that can better capture the value of the long tail in science.
    • Exploring alternative academic publishing models and incentivizing the dissemination of diverse research outputs are crucial for fostering a more inclusive scientific landscape.
    • Understanding and addressing the barriers to the long tail's emergence could lead to a richer, more comprehensive body of scientific knowledge.