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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

The impact of real options on willingness to pay for mortality risk reductions

Niclas A Krüger1, Mikael Svensson

  • 1Department of Economics, Swedish Business School, Orebro University, Orebro, Sweden. niclas.kruger@kau.se

Journal of Health Economics
|March 6, 2009
PubMed

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