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Moon shots for management.

Gary Hamel1

  • 1The Management Lab, California, USA. gh@managementlab.org

Harvard Business Review
|March 10, 2009
PubMed
Summary
This summary is machine-generated.

Management scholars and executives propose 25 "moon shots" to reinvent management for the next century. Key goals include expanding responsibilities beyond shareholder value and creating more human-centric organizations.

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Area of Science:

  • Management Science
  • Organizational Behavior
  • Business Strategy

Background:

  • A 2008 gathering convened leading management scholars and executives to address the future of management.
  • The group, including figures like Gary Hamel and C.K. Prahalad, recognized an urgent need for management reinvention.
  • Shared beliefs centered on the critical importance of management and the necessity for innovation.

Purpose of the Study:

  • To define a forward-looking agenda for management innovation over the next 100 years.
  • To identify key challenges and ambitious goals for managers to strive towards.
  • To outline the framework for a new era of management, termed "Management 2.0".

Main Methods:

  • The article outlines 25 ambitious goals, or "moon shots," identified by a group of management experts.
  • These goals address fundamental challenges in contemporary management practices.
  • The approach involves compiling a roster of critical issues to guide management innovators.

Main Results:

  • The proposed agenda emphasizes extending management's responsibilities beyond shareholder value.
  • Several challenges focus on mitigating the negative impacts of organizational hierarchy.
  • Other goals aim to foster employee creativity, passion, and a sense of community and citizenship within organizations.

Conclusions:

  • The "moon shots" aim to inspire novel solutions for persistent organizational problems.
  • The ultimate objective is to foster organizations that are as genuinely human as their employees.
  • Reinventing management requires reconstructing philosophical foundations and embedding societal values into corporate structures.