Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Implicit Memories01:24

Implicit Memories

Implicit memories, also known as non-declarative memories, are long-term memories that function outside of conscious awareness. These memories influence behavior and skills without explicit knowledge. This type of memory is evident in tasks like playing tennis, snowboarding, and texting. Implicit memory has three subsystems: procedural memory, conditioning, and priming. This type of memory is essential in various activities, from everyday tasks to specialized skills.
One key aspect of implicit...
Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are...
Subconsciousness and No Awareness01:15

Subconsciousness and No Awareness

The concept of subconscious awareness refers to the processing of information below the level of conscious thought, which significantly influences both behaviors and decisions. It is also known as waking subconscious awareness. This complex level of cognition operates without the direct awareness of the individual, facilitating rapid and simultaneous handling of multiple information streams.
An illustrative example of subconscious processing is its role in problem-solving. Often, individuals...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The Effect of Cigarette Packaging and Illness Sensitivity on Attention to Graphic Health Warnings: A Controlled Study.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco·2020
Same author

Continuation of postmenopausal hormone replacement therapy: comparison of cyclic versus continuous combined schedules.

Menopause (New York, N.Y.)·2018
Same author

Methods for validating chronometry of computerized tests.

Journal of clinical and experimental neuropsychology·2016
Same author

Measuring the Performance of Attention Networks with the Dalhousie Computerized Attention Battery (DalCAB): Methodology and Reliability in Healthy Adults.

Frontiers in psychology·2016
Same author

Effect of limb movements on orienting of attention in right-hemisphere stroke.

Experimental brain research·2013
Same author

On the control of attention.

Canadian journal of experimental psychology = Revue canadienne de psychologie experimentale·2009

Related Experiment Video

Updated: Jun 24, 2026

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Inattentional blindness for ignored words: comparison of explicit and implicit memory tasks.

Beverly C Butler1, Raymond Klein

  • 1Department of Psychiatry, Dalhousie University, 8th Floor, Abbie J Lane Building, 5909 Veterans Memorial Lane, Halifax, Nova Scotia, Canada B3H 2E2. DrBevButler@gmail.com

Consciousness and Cognition
|March 31, 2009
PubMed
Summary

Inattentional blindness is not absolute. Even when not consciously perceived, ignored words were processed at an implicit perceptual level, challenging theories of perfect selective attention filtering.

More Related Videos

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment
06:48

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment

Published on: June 25, 2019

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control
09:37

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Published on: July 5, 2015

Related Experiment Videos

Last Updated: Jun 24, 2026

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment
06:48

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment

Published on: June 25, 2019

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control
09:37

Measurement of Neurophysiological Signals of Ignoring and Attending Processes in Attention Control

Published on: July 5, 2015

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Perception

Background:

  • Inattentional blindness is the failure to perceive stimuli when attention is diverted.
  • Previous research suggested inattentional blindness for fixated but ignored words.

Purpose of the Study:

  • To investigate explicit and implicit memory for fixated but ignored words.
  • To determine if selective attention tasks result in perfect filtering of unattended stimuli.

Main Methods:

  • Used a selective-attention task with overlapping picture/word stimuli at fixation.
  • Assessed explicit memory via a recognition test.
  • Assessed implicit memory via a separate task.

Main Results:

  • No explicit awareness of unattended words was found on the recognition test.
  • Implicit memory tasks revealed perceptual processing of unattended words.
  • Selective-attention did not achieve perfect filtering as previously suggested.

Conclusions:

  • Unattended words are processed perceptually, even without conscious awareness.
  • Selective attention does not always lead to complete filtering of ignored information.
  • Subjects retain implicit perceptual information about stimuli they do not consciously see.