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Sources of feeding advice in the first year of life: who do parents value?
Aideen Gildea1, Seaneen Sloan, Moira Stewart
1Institute of Child Care Research, Queen's University Belfast.
Insights
Mothers highly value health visitor advice for infant feeding, even as services are restructured. Grandparents are also a key source of information for new parents.
Area of Science:
- Public Health
- Maternal and Child Health
- Health Services Research
Background:
- Health visiting services in the UK have shifted from universal to targeted approaches.
- Recent changes in UK infant feeding recommendations necessitate understanding parental information sources.
- Numerous sources provide infant feeding advice, making it crucial to identify valuable resources for parents.
Purpose of the Study:
- To investigate where mothers obtain infant feeding advice.
- To assess the perceived value of different information sources for infant feeding.
- To understand the role of health visitors in providing infant feeding guidance amidst service reorganisation.
Main Methods:
- A study interviewed 215 mothers of one-year-old infants.
- Participants were asked about sources of feeding advice during their infant's first year.
- Mothers reported on the usefulness of the information received.
Main Results:
- Health visitors were the most frequently cited source of infant feeding advice (70%).
- Grandparents were also a significant source, cited by 53% of mothers.
- A notable 10% of mothers relied exclusively on health visitor advice.
Conclusions:
- Mothers place significant importance on health visitor guidance for infant feeding.
- The findings underscore the continued relevance of health visitors despite service restructuring.
- Implications exist for health visitor service planning and delivery in light of these parental preferences.
Abstract:
Health visiting services have been restructured from being universal for all children to targeting families in need. UK recommendations on infant feeding have also recently changed. With the many sources of information available on feeding babies, it is important to know where parents get feeding advice and which sources they find valuable. In this study, 215 mothers of one-year old infants were interviewed about where they had obtained feeding advice in the first year of their infant's life and how useful they found this information. The health visitor was the most commonly cited source of information (70%) followed by grandparents (53%), while 10% of mothers relied solely on health visitor advice. This study highlights the importance placed by mothers on health visitors, which may have implications for the service in the midst of the reorganisation of the health visitor's role.
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