Implicit perception and level of processing in object-substitution masking
Related Experiment Video
Updated: Jun 24, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
1Department of Psychology, University of Canterbury, Christchurch, New Zealand. zhe.chen@canterbury.ac.nz
Abstract:
Object-substitution masking (OSM) refers to reduced target discrimination when the target is surrounded by a sparse mask that does not overlap with the target in space but trails it in time. In four experiments, we used a novel paradigm to investigate the extent of processing of a masked target in OSM. We measured response-compatibility effects between target and mask, both when the offsets were simultaneous and when the offset of the mask was delayed. Evidence for both OSM and a dissociation between perception and awareness was found when detecting the match between the target and the mask required feature but not categorical analyses. Our results suggest that the locus of disruption in OSM is likely to be beyond feature analysis of the unreported target.
Related Concept Videos
Subliminal Perception
Subconsciousness and No Awareness
An illustrative example of subconscious processing is its role in problem-solving. Often, individuals...
Gestalt Principles of Perception
Perception
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
Automatic Processing and Automatic Social Behavior
Masking and Demasking Agents
There are many masking agents, such as cyanide, fluoride, triethanolamine, thiourea, and 2,3-bis(sulfanyl)propan-1-ol (formerly 2,3-dimercapto-1-propanol), with the masking agent chosen based on the metal...

