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Assessing community interventions to reduce smoking.

J Mackay, R M Davis

    International Journal of Technology Assessment in Health Care
    |January 1, 1991
    PubMed
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    Evaluating antismoking programs can be cost-effective. Existing government data and tobacco industry publications can inform program assessment, with industry opposition indicating intervention impact.

    Area of Science:

    • Public Health
    • Health Policy
    • Tobacco Control

    Background:

    • Limited evaluations exist for community-based antismoking programs, particularly in developing nations.
    • Comprehensive program evaluation can be resource-intensive, posing challenges for widespread implementation.

    Purpose of the Study:

    • To highlight cost-effective methods for evaluating antismoking interventions.
    • To identify readily available data sources for program assessment.
    • To propose indirect measures of intervention effectiveness.

    Main Methods:

    • Utilizing existing government data on tobacco trade, taxation, mortality, and morbidity.
    • Leveraging publicly available information from the tobacco industry, including trade journals and annual reports.
    • Consulting resources from universities and national/international health agencies for expertise and assistance.

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    Main Results:

    • Existing data streams can provide valuable insights for program evaluation without requiring extensive new data collection.
    • Tobacco industry publications offer accessible information relevant to intervention impact.
    • The degree of tobacco industry opposition to an intervention serves as an indirect but potent measure of its significance.

    Conclusions:

    • Antismoking program evaluation can be achieved through economical and accessible methods.
    • Leveraging existing data and industry responses offers practical approaches to assessing intervention effectiveness, especially in resource-limited settings.