A study of children's taste and visual preferences in dentifrices

Variables and gimmicks can make choosing a dentifrice for a child complicated. Various flavors, colors, shapes, consistency, labelling, and type of dispensers provide a constellation of choices for the consumer. This study sought to determine whether children actually prefer the dentifrices designed for them. Visually the child-oriented products were preferred; modern containers were preferred over the traditional. In terms of taste, however, "child-flavored" dentifrices were not preferred over the regular flavor of the same brand, when one is tasted after the other.