Strategic groups in the biopharmaceutical industry: implications for performance

Zeynep Erden1, Georg von Krogh, Cecilia Nytorp

  • 1Department of Management, Technology, and Economics, ETH Zurich, 8032 Zurich, Switzerland. zerden@ethz.ch

Summary

Biopharmaceutical firms succeed through strategic positioning. Large, diversified firms and medium-sized, partnered firms show the best performance in this competitive industry.

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