Related Experiment Video
Updated: Jun 23, 2026

09:03
Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
The origin of biases in face perception
Lisa S Scott1, Alexandra Monesson
1University of Massachusetts, Amherst, MA 01003, USA. lscott@psych.umass.edu
Psychological Science
|May 9, 2009
Summary
Infant face recognition depends on early experiences. Individually labeling monkey faces from 6-9 months preserves discrimination ability, while categorical labeling or mere exposure leads to decline.
Area of Science:
- Developmental Psychology
- Cognitive Neuroscience
- Perceptual Learning
Background:
- Early life experiences shape perceptual abilities.
- Face recognition development in infants is critical for social interaction.
- The impact of different learning experiences on infant face discrimination is not fully understood.
Purpose of the Study:
- To investigate how different types of early face learning experiences influence infants' ability to discriminate faces later in development.
- To determine if individual labeling versus categorical labeling or exposure affects long-term face discrimination.
Main Methods:
- Infants aged 6-9 months were exposed to six monkey faces under three conditions: individual labeling, categorical labeling, or no labeling (exposure only).
- Face discrimination abilities were assessed after a 3-month learning period.
- Longitudinal assessment of recognition and discrimination capabilities.
Main Results:
- Infants who learned faces through individual labeling maintained their ability to discriminate monkey faces.
- Infants exposed to faces categorically or without labels showed a significant decline in discriminating monkey faces.
- Early individualized face experience is crucial for sustained discrimination.
Conclusions:
- Experience individuating faces during infancy, specifically through labeling, is critical for developing robust and lasting face recognition and discrimination abilities.
- The manner of learning (individual vs. categorical) significantly impacts the development of perceptual representations for faces.
- Targeted early learning experiences can enhance or impair later perceptual discrimination skills.
Related Concept Videos
First Impression
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Correspondence Bias
Correspondence bias, also referred to as the fundamental attribution error, describes the tendency to attribute another person’s behavior to internal characteristics rather than situational influences. This cognitive bias leads individuals to overlook external factors that may be influencing actions, thereby fostering potentially inaccurate assessments of others’ intentions and dispositions.Empirical Evidence for Correspondence BiasResearch has consistently demonstrated the prevalence of...
Hindsight Biases
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Facial Feedback Hypothesis
Charles Darwin proposed that facial expressions are an evolutionary adaptation for communication. He argued that these expressions are not influenced by culture but are universal across species. For example, a snarling expression with exposed teeth signals a threat in many animals, including humans. Darwin also suggested that displaying an emotion can intensify the feeling. Smiling, for example, could enhance one's sense of happiness. This idea laid the foundation for understanding the role of...
Bias
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
Motivational Bias
Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...

