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Blogging and the health care manager
Donna Malvey1, Barbara Alderman, Andrew D Todd
1Health Services Administration, College of Health and Public Affairs University of Central Florida, 1519 Clearlake Road, Cocoa, FL 32922, USA. dmalvey@mail.ucf.edu
The Health Care Manager
|May 13, 2009
Summary
Workplace blogging connects healthcare managers with stakeholders, offering timely information crucial during health reform. This guide explores blogging benefits and provides steps for creating a blog.
Area of Science:
- Health care management
- Organizational communication
- Digital communication tools
Background:
- Blogs offer rapid, simultaneous connection between managers and employees, customers, peers, and stakeholders.
- Effective communication is vital in healthcare, particularly amid health reform uncertainties.
- Healthcare managers have been slow to adopt blogging as a communication strategy.
Purpose of the Study:
- To examine the phenomenon of workplace blogging in healthcare.
- To provide a curated list of recommended blogs for healthcare managers.
- To offer a simplified guide for setting up a blog.
Main Methods:
- Literature review on workplace blogging and its application in healthcare.
- Identification and evaluation of relevant blogs for healthcare managers.
- Development of a step-by-step guide for blog creation.
Main Results:
- Blogs serve as critical tools for disseminating timely and authentic information in healthcare settings.
- Specific blog recommendations are provided with justifications for their value to healthcare managers.
- A straightforward process for establishing a blog is outlined.
Conclusions:
- Healthcare managers should embrace blogging to enhance communication and information access.
- Adopting blogs can improve stakeholder engagement and organizational responsiveness.
- This article empowers healthcare managers to leverage blogging effectively.
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