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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1Department of Haematology, Cambridge University Hospitals NHS Trust, Addenbrooke's Hospital, Cambridge, UK. trevor.baglin@addenbrookes.nhs.uk
Clinicians need better training in understanding and communicating clinical trial results, including risks and benefits. Effective patient communication requires using absolute risk and clear probabilities, not just relative risk, to improve shared decision-making.
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