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Published on: February 16, 2011
Community orientation and the strategic posture of hospitals
Gregory O Ginn1, Jay J Shen, Charles B Moseley
1Department of Health Care Administration and Policy at University of Nevada, Las Vegas, USA.
Abstract:
The authors used a panel study to analyze the role of mimetic isomorphism in determining the strategic posture of hospitals as measured by their community orientation. They divided the sample into 3 groups ranging from most isomorphic to least isomorphic with regard to the dependent variables of community-orientation activities and health-promotion programs. Over time, the most isomorphic group of hospitals scored significantly higher on both dependent variables.
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