The "fashion-form" of modern society and its relationship to psychology

In this work, we present a new way of understanding psychology, which emerges as a result of relating it to the three principles of the theory of fashion of Gilles Lipovetsky: "the principle of the ephemeral," "the principle of the marginal differentiation of individuals," and "the principle of seduction." We relate the first principle to the plurality of the diverse and changing "schools and systems" that have existed throughout the history of psychology. We apply the second to the figure of the psychologist, considered individually, revealing his or her leading role in the generation of the changing plurality of the systems. By means of the third principle, we point up that the diverse psychologies are forms of seduction. We conclude by stating that psychology has the form of fashion and we analyze how this form can help us to better understand it.