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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Discrepancies between parents' and children's attitudes toward TV advertising

Roberto Baiocco1, Maria D'Alessio, Fiorenzo Laghi

  • 1Sapienza University of Rome, Faculty of Psychology, Italy.

The Journal of Genetic Psychology
|June 5, 2009
PubMed

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