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The group-contagion effect: the influence of spatial groupings on perceived contagion and preferences

Arul Mishra1, Himanshu Mishra, Dhananjay Nayakankuppam

  • 1David Eccles School of Business, University of Utah, 1645 E. Campus Center Dr., Salt Lake City, UT 84112, USA. arul.mishra@utah.edu

Psychological Science
|June 5, 2009
PubMed

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