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Updated: Jun 22, 2026

Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method
Published on: February 19, 2021
The mind-set of teens towards food communications revealed by conjoint measurement and multi-food databases
Michele Foley1, Jacqueline Beckley2, Hollis Ashman3
1Frito Lay, Inc., P.O. Box 660634, Mail Drop 2a-187, Dallas, TX 75266-0634, United States.
Abstract:
We introduce a new type of study that combines self-profile of behaviors and attitudes regarding food together with responses to structured, systematically varied concepts about the food. We deal here with the responses of teens, for 28 different foods and beverages. The study creates a database that reveals how a person responds to different types of messaging about the food. We show how to develop the database for many different foods, from which one can compare foods to each other, or compare the performance of messages within a specific food.
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