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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
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Related Experiment Video

Updated: Jun 22, 2026

Using Eye Movements to Evaluate the Cognitive Processes Involved in Text Comprehension
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Published on: January 10, 2014

Comprehending conventional and novel metaphors: an ERP study.

Vicky Tzuyin Lai1, Tim Curran, Lise Menn

  • 1Institute of Cognitive Science, University of Colorado, 344 UCB, Boulder CO 80309, USA. laiv@colorado.edu

Brain Research
|June 10, 2009
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Summary

This study reveals that processing novel conceptual metaphors requires more cognitive effort than conventional ones, as shown by brain activity patterns. Event-related potentials (ERPs) indicate distinct neural processing stages for metaphor comprehension.

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Published on: May 9, 2019

Area of Science:

  • Cognitive Neuroscience
  • Psycholinguistics
  • Computational Linguistics

Background:

  • Conceptual metaphors are fundamental to human cognition and language.
  • Distinguishing between familiar (conventional) and unfamiliar (novel) metaphors is crucial for understanding their processing.
  • Event-related potentials (ERPs) offer high temporal resolution for examining neural dynamics during language comprehension.

Purpose of the Study:

  • To investigate the neural mechanisms distinguishing the processing of conventional versus novel conceptual metaphors.
  • To compare brain responses to metaphorical language versus literal and anomalous sentences.
  • To test cognitive models of metaphor processing using neurophysiological data.

Main Methods:

  • Utilized event-related potentials (ERPs) to measure brain activity.
  • Employed a sensicality judgment task with target words in four sentence types: anomalous, novel metaphorical, conventional metaphorical, and literal.
  • Analyzed the N400 component (320-440 ms) and later ERP components (440-560 ms).

Main Results:

  • N400 amplitudes were significantly more negative for anomalous, novel metaphorical, and conventional metaphorical sentences compared to literal sentences.
  • Conventional metaphors showed ERPs converging with literal sentences in a later time window (440-560 ms).
  • Novel metaphors elicited sustained anomalous ERP patterns throughout the analyzed time windows.

Conclusions:

  • Metaphor processing involves distinct neural stages, with initial mapping being cognitively demanding.
  • Novel metaphors require more extensive cognitive resources for interpretation compared to conventional metaphors.
  • Findings support models positing effortful conceptual mapping in metaphor comprehension.