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Updated: Jun 22, 2026

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
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Reducing harm from alcohol: call to action.

Sally Casswell1, Thaksaphon Thamarangsi

  • 1Centre for Social and Health Outcomes Research and Evaluation, Massey University, Auckland, New Zealand. s.casswell@massey.ac.nz

Lancet (London, England)
|June 30, 2009
PubMed
Summary

Global alcohol control efforts are insufficient despite significant disease and economic burdens. Effective, affordable interventions exist but require scaling up, alongside stronger policies and international cooperation to curb rising alcohol consumption.

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Area of Science:

  • Public Health
  • Health Policy
  • Epidemiology

Background:

  • Alcohol consumption significantly contributes to the global burden of disease and economic costs.
  • Industrial production and marketing of alcohol are increasing consumption, particularly among young people and in emerging markets.

Purpose of the Study:

  • To highlight the inadequacy of current alcohol control measures globally.
  • To advocate for the scaling up of cost-effective interventions and policy implementation.

Main Methods:

  • This study is a review and analysis of existing global alcohol control policies and their effectiveness.
  • It examines factors impeding progress in alcohol harm reduction.

Main Results:

  • International and national focus on alcohol control remains inadequate.
  • Effective interventions are underutilized, and many countries lack sufficient policies.
  • Political will, industry interference, and trade environments hinder progress.

Conclusions:

  • Urgent scaling up of cost-effective alcohol control interventions is needed.
  • Stronger national policies and international cooperation, such as a Framework Convention on Alcohol Control, are essential.
  • Non-governmental organizations play a crucial role in supporting and holding governments accountable.