Inhibition of evaluative and perceptual odour-taste learning by attention to the stimulus elements

Pairing of odours and tastes in solution results in the odour taking on the taste's hedonic and perceptual properties. Theoretical accounts of such conditioning propose that the stimulus elements form a configuration with hedonic and/or perceptual properties. One implication of this account is that configural binding may be inhibited by allocation of attention to the individual elements during conditioning (analytical attention). This was tested here by training participants to attend analytically or synthetically during pairing of odours with either sucrose or water. Differential conditioning effects for sucrose- and water-paired odours were seen only in the synthetic group, with sucrose-paired odours increasing in both smelled sweetness and liking. These data support configural models as explanations for these forms of associative learning and emphasize the role of top-down processes in mediating transfer of perceptual and hedonic properties from tastes to odours.