Related Experiment Video
Updated: Jun 22, 2026

Training Synesthetic Letter-color Associations by Reading in Color
Published on: February 20, 2014
Is love colorblind? Political orientation and interracial romantic desire
Paul W Eastwick1, Jennifer A Richeson, Deborah Son
1Northwestern University, Evanston, IL, USA. p-eastwick@northwestern.edu
Abstract:
The present research examined the association of political orientation with ingroup favoritism in two live romantic contexts. In Study 1, White participants had sequential interactions with both a White and Black confederate and reported their romantic desire for each. In Study 2, both White and Black participants speed-dated multiple potential romantic partners and reported whether they would be interested in meeting each speed-dating partner again. In both studies, White participants' political conservatism positively predicted the strength of the ingroup-favoring bias: White conservatives were less likely than White liberals to desire Black (interracial) relative to White potential romantic partners. In contrast, Black participants' political conservatism negatively predicted the strength of the ingroup-favoring bias: Consistent with system-justification theory, Black conservatives were more likely than Black liberals to desire White (interracial) relative to Black potential romantic partners. Political orientation may be a key factor that influences the initiation of interracial romantic relationships.
Related Concept Videos
Passionate Love
Close Relationships and Culture
Understanding Love
Relationship Formation
Sternberg's Triangular Theory of Love
Color Vision

