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Updated: Jun 21, 2026

Using Generative Art to Convey Past and Future Climate Transitions
Published on: March 31, 2023
Defining issue-based publics for public engagement: climate change as a case study
Helen Featherstone1, Emma Weitkamp, Katy Ling
1Faculty of Applied Science, University of the West of England, Bristol, UK. helen2.featherstone@uwe.ac.uk
Abstract:
Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' understandings and perceptions of climate change to determine if this issue-based publics model is relevant to this field. The work shows the potential of this model of publics, but in the case of climate change it may need a minor refinement.
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