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Related Experiment Video

Updated: Jun 21, 2026

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

Published on: April 16, 2014

Visual priming of inverted and rotated objects.

Barbara J Knowlton¹, Sean P McAuliffe, Chase J Coelho

¹Department of Psychology, University of California, Los Angeles, CA 90095-1563, USA.

Journal of Experimental Psychology. Learning, Memory, and Cognition

|July 10, 2009

Summary

This summary is machine-generated.

Prior exposure improves object recognition. This study found that visual priming for object identification is largely unaffected by image rotation or inversion, suggesting flexible visual representations.

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Last Updated: Jun 21, 2026

Methods to Explore the Influence of Top-down Visual Processes on Motor Behavior

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Area of Science:

Cognitive Psychology
Neuroscience
Visual Perception

Background:

Object recognition is facilitated by prior exposure, a phenomenon known as priming.
Understanding the nature of visual representations underlying object priming is crucial for cognitive science.

Purpose of the Study:

To investigate the characteristics of shape representations that support object priming.
To determine the sensitivity of visual priming to image transformations like inversion and rotation.

Main Methods:

Utilized rapid serial visual presentation (RSVP) to measure the minimum exposure duration for object identification.
Quantified priming as the reduction in exposure duration after prior object exposure.
Manipulated image orientation (upright, inverted, rotated 90 degrees) to assess priming robustness.

Main Results:

Priming was primarily visual, independent of object names or concepts.
Visual priming remained largely consistent despite image inversion and 90-degree rotation.
Picture-plane manipulations significantly impacted object identification but not the magnitude of visual priming.

Conclusions:

Visual representations supporting priming are relatively invariant to picture-plane transformations.
These findings suggest a level of abstraction in visual priming beyond simple featural matching.
Object priming mechanisms may rely on representations less sensitive to orientation than explicit object recognition.