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Related Concept Videos

Self-Presentation01:25

Self-Presentation

Self-presentation is a fundamental aspect of social interaction, shaping both how others perceive individuals and how they view themselves. This dynamic process influences behaviors in various social settings, often leading people to adjust their appearance, speech, and demeanor to align with their desired identity. While self-presentation can be deliberate or unconscious, it plays a critical role in interpersonal relationships and self-perception.Forms of Self-PresentationSelf-presentation can...
Processes of Self-Presentation01:29

Processes of Self-Presentation

Effective self-presentation is a central component of social interaction and identity construction. It relies on the dynamic processes of defining the situation and engaging in self-disclosure. These mechanisms help individuals navigate social context expectations and manage how others perceive them, fostering mutual understanding and relationship development.Defining the SituationSocial situations are shaped by collectively understood frames—a set of widely understood rules or conventions...
Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Self-Presentation: Self-Monitoring and Self-Handicapping02:05

Self-Presentation: Self-Monitoring and Self-Handicapping

People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
Strategies of Self-Presentation I: Strategic Self-Presentation01:12

Strategies of Self-Presentation I: Strategic Self-Presentation

Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...
Strategies of Self-Presentation II: Self-Verification01:17

Strategies of Self-Presentation II: Self-Verification

Self-verification is a fundamental psychological drive wherein individuals seek affirmation of their self-concept from others, striving for consistency between their internal self-view and external perceptions. This drive operates even when the self-concept is negative, influencing interpersonal behavior and feedback preferences in complex and often counterintuitive ways. Unlike the self-enhancement motive, which seeks positive evaluations, self-verification prioritizes coherence and...

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Related Experiment Video

Updated: Jun 21, 2026

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
06:53

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Published on: March 1, 2017

Self presentation in blogs and social networks.

Eleonora Brivio1, Francesca Cilento Ibarra

  • 1Centro Studi e Ricerche di Psicologia della Comunicazione Università Cattolica del Sacro Cuore, Milan, Italy.

Studies in Health Technology and Informatics
|July 14, 2009
PubMed
Summary

Online users consciously manage multiple digital identities across platforms. Despite varied self-presentations, individuals maintain a coherent sense of self, mitigating identity fragmentation risks.

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Area of Science:

  • Psychology
  • Sociology
  • Human-Computer Interaction

Background:

  • Online environments facilitate multiple identities, posing risks of identity fragmentation.
  • Subjectivities are context-specific, negotiated, and actualized through self-presentation.

Purpose of the Study:

  • Investigate how social media users manage self-presentation choices.
  • Examine the relationship between different profiles of the same individual.

Main Methods:

  • Online structured interviews with 36 users across blog-hosting services and social networks.
  • Analysis of self-presentation choices and profile relationships.

Main Results:

  • Users consciously select self-presentation strategies based on aims, audience, and media affordances.
  • Participants are aware of their multiple online presentations.
  • A sense of unity and coherence underlies diverse self-presentations.

Conclusions:

  • Online self-presentation is a deliberate and strategic process.
  • Awareness of multiple identities does not necessarily lead to fragmentation.
  • The concept of Self provides coherence to diverse online subjectivities.