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Related Concept Videos

Social Scripts02:10

Social Scripts

People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter), the opening...
Impact of Social Context on Individuals01:21

Impact of Social Context on Individuals

Social psychology examines how the real or imagined presence of others influences individuals' thoughts, feelings, and behaviors. A key concept in this field is the role of social context in shaping behavior. The same individual may act differently depending on the social setting, due to the varying expectations and norms associated with each environment. This context-dependent behavior illustrates the influence of social roles, which prescribe appropriate conduct in specific situations.Social...
Impact of Individuals on Individuals01:30

Impact of Individuals on Individuals

Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
Causes of Social Behavior II: Cognitive Processes01:15

Causes of Social Behavior II: Cognitive Processes

Cognitive processes affect social behavior by guiding how individuals perceive, interpret, and respond to social stimuli. These mental processes enable individuals to assess others' behaviors, attribute causes to their actions, and form expectations based on past experiences.Causes of Behavior and Social JudgmentsIndividuals determine the causes of others' behaviors by distinguishing between personal traits and external circumstances. For example, if a friend frequently arrives late, an...
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).

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Related Experiment Video

Updated: Jun 21, 2026

Real-Time Proxy-Control of Re-Parameterized Peripheral Signals using a Close-Loop Interface
11:54

Real-Time Proxy-Control of Re-Parameterized Peripheral Signals using a Close-Loop Interface

Published on: May 8, 2021

Predicting the behavior of techno-social systems.

Alessandro Vespignani1

  • 1Center for Complex Networks and Systems Research, School of Informatics and Computing, and Pervasive Technology Institute, Indiana University, Bloomington, IN 47408, USA. alexv@indiana.edu

Science (New York, N.Y.)
|July 25, 2009
PubMed
Summary

Techno-social systems, like the Internet and WiFi, are complex and interconnected. Advances in complex network modeling offer predictive power for understanding these systems.

Area of Science:

  • Complex Systems Science
  • Network Science
  • Sociotechnical Systems

Background:

  • Modern infrastructures are increasingly interconnected techno-social systems.
  • These systems involve interoperating technological layers driven by social factors.
  • Examples include the Internet, World Wide Web, WiFi, and transportation networks.

Purpose of the Study:

  • To highlight the multiscale nature and complexity of techno-social networks.
  • To emphasize the importance of understanding and managing these complex networks.
  • To explore the potential of new data and modeling approaches for predictive power.

Main Methods:

  • Leveraging advances in the theory and modeling of complex networks.
  • Utilizing accessibility of new data for analysis.

Related Experiment Videos

Last Updated: Jun 21, 2026

Real-Time Proxy-Control of Re-Parameterized Peripheral Signals using a Close-Loop Interface
11:54

Real-Time Proxy-Control of Re-Parameterized Peripheral Signals using a Close-Loop Interface

Published on: May 8, 2021

  • Developing an integrated framework for understanding techno-social systems.

    • Main Results:

    • Identified multiscale nature and complexity as crucial features.
    • Demonstrated the growing interconnectedness of techno-social systems.
    • Established a framework for enhanced understanding and management.

    Conclusions:

    • The integrated framework brings us closer to achieving true predictive power.
    • Understanding complex networks is key to managing techno-social systems.
    • Future research can further enhance predictive capabilities for these systems.