Related Experiment Video
Updated: Jun 21, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Orientation-sensitivity of face identity aftereffects.
Gillian Rhodes1, Emma Evangelista, Linda Jeffery
1School of Psychology, The University of Western Australia, Australia. gill@psy.uwa.edu.au
Face recognition relies on specialized mechanisms tuned to upright faces. This study shows that face identity aftereffects are stronger for upright faces, suggesting adaptation of these expert face-coding mechanisms.
Area of Science:
- Cognitive neuroscience
- Visual perception
- Human face recognition
Background:
- Face recognition abilities are orientation-selective, favoring upright faces.
- Existing face aftereffect research has yielded inconsistent results regarding orientation sensitivity.
- Previous paradigms may not fully engage expert face-processing mechanisms.
Purpose of the Study:
- To investigate if face identity aftereffects are sensitive to face orientation.
- To test the hypothesis that face aftereffects reflect adaptation of orientation-tuned face-coding mechanisms.
- To employ an identity aftereffect paradigm for a more rigorous assessment.
Main Methods:
- Measured identity aftereffects for both upright and inverted faces.
- Manipulated face orientation between and within participants.
- Assessed aftereffects using measures like change in threshold and perceived identity.
Main Results:
- Baseline face identification performance was significantly better for upright faces.
- Identity aftereffects were nearly twice as large for upright compared to inverted faces when orientation varied between participants.
- Results were less conclusive when face orientation was varied within participants.
Conclusions:
- Adaptation of expert face-coding mechanisms likely contributes to face identity aftereffects.
- Face identity aftereffects demonstrate sensitivity to face orientation.
- The influence of expert mechanisms on face aftereffects may not be highly robust.
Related Concept Videos
Facial Feedback Hypothesis
Prosopagnosia
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
Causes of Similarity-Dissimilarity Effect
First Impression
Hindsight Biases

