Telephone Recruitment of a Random Stratified Youth Sample for a Physical Activity Study

It is important that studies on youth health behavior obtain sufficiently large representative samples so that power is adequate and results are generalizable. Few researchers, however, have documented procedures and methods for recruitment of a random stratified youth sample for studies on health-related behavior, specifically physical activity. This study describes the recruitment methods used to attain a stratified sample of 360 target youth (male and female from 10-, 12-, and 14-year old cohorts), and a parent of each child, representing families in 58 different neighborhoods. A peer of each target youth was also invited to participate. Recruitment was conducted primarily by telephone, using computer-assisted telephone interviewing (CATI) software. Approximately 38% of calls resulted in person contact, of which about 98% of families did not qualify. Of those qualified, about 68% agreed to participate. The telephone recruitment was supplemented by door-to-door recruitment in selected neighborhoods. The average cost of telephone recruitment was approximately $99 per family. Advantages and limitations of the recruitment method are discussed.