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[The ideal body: media pedagogy].
Rubia Guimarães Ribeiro1, Karen Schein da Silva, Maria Henriqueta Luce Kruse
1Escola de Enfermagem, Universidade Federal do Rio Grande do Sul, Brasil. rubiagribeiro@yahoo.com.br
Revista Gaucha De Enfermagem
|August 6, 2009
Summary
Media discourse shapes perceptions of the ideal body, promoting health and aesthetics through specific lifestyle and medical interventions. This study analyzes how these messages encourage self-improvement for success.
Area of Science:
- Cultural Studies
- Media Studies
- Sociology of the Body
Context:
- Media discourse significantly influences societal perceptions of the body.
- The 'Caderno Vida' insert from Zero Hora newspaper is a key source of these enunciations.
- Cultural Studies, particularly Foucault's theories, provides the analytical framework.
Purpose:
- To analyze media enunciations concerning the body.
- To investigate how health and aesthetic discourses promote body improvement.
- To understand the power of media speech in subjectivating individuals regarding their bodies.
Summary:
- The study employed speech analysis to examine reader engagement with media messages on body care.
- Identified key themes: defining the ideal body, methods for achieving it, and the rationale for pursuit.
- Common recommendations include balanced diets, regular exercise, and cosmetic surgery.
Impact:
- Reveals how media constructs ideals of health and beauty.
- Highlights the role of media in promoting specific body-related practices and interventions.
- Contributes to understanding the social construction of the body and self-perception in contemporary society.
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