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Related Experiment Videos

Bringing nursing to the public.

Cornelia Kazis¹, René Schwendimann

¹Swiss Radio Station DRS 2, Switzerland.

The Journal of Nursing Education

|September 8, 2009

Summary

Nurses in a master's program are enhancing public communication skills through simulated media roles. This training aims to improve public perception and engagement with the nursing profession.

Area of Science:

Nursing Science
Medical Education
Public Communication

Background:

The nursing profession often faces challenges in public perception and media representation.
Effective communication is crucial for nurses to advocate for their profession and patient care.
Existing master's programs may not adequately address public communication and media relations training for nurses.

Purpose of the Study:

To introduce and evaluate a novel course within a master's program focused on developing public communication skills for nurses.
To equip nursing students with practical experience in various media and public engagement roles.
To enhance the visibility and public understanding of the nursing profession.

Main Methods:

Implementation of a specialized course in the University of Basel's Institute of Nursing Science master's program.

Related Experiment Videos

Students engaged in role-playing exercises simulating roles such as journalists, exhibition curators, conference organizers, radio reporters, and news producers.

Instruction and support provided by faculty with expertise in journalism and nursing science.

Main Results:

Students developed practical skills in media relations and public communication strategies.
Participants gained experience in diverse communication formats relevant to public engagement.
The course fostered an understanding of how to effectively present the nursing profession to the public.

Conclusions:

The innovative communication course effectively enhances nurses' ability to engage with the public and media.
This training prepares nurses to proactively shape the narrative surrounding their profession.
Improving public communication skills is vital for advancing the nursing profession's standing and impact.