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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

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Related Experiment Video

Updated: Jun 20, 2026

Establishment of a Clinic-based Biorepository

Establishment of a Clinic-based Biorepository

Published on: May 29, 2017

Selling a medical practice 101

Charles D Mabry¹, Vinita M Ollapally

¹Department of Surgery, University of Arkansas for Medical Sciences, Little Rock, USA.

Bulletin of the American College of Surgeons

|September 17, 2009

Summary

No abstract available in PubMed .

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