Flower drinking and masculinity in Taiwan

This study explores the role of the hostess club culture in the creation and maintenance of masculinity in Taiwan. The article focuses on flower drinking (the consumption of alcohol in bars, often integrated with prostitution), which is a common practice in Taiwan. Data were obtained from 58 in-depth interviews with men from a variety of occupations and social backgrounds (mean age = 38.50, SD = 11.00) and 73 questionnaires administered to soldiers (mean age = 21.00, SD = 1.10). Findings indicated that demonstration of skill at flower drinking and facility with the related social etiquette are important channels for male bonding that were central to the mid- to upper-class participants' professional development. Flower drinking also provided a method of discriminating men from other men through their choices of why and where to go and how to behave while there. Specific ways that Taiwanese masculinity differs from Western and from Japanese masculinity, and support for the continuing relevance of the traditional Confucian ideal of masculinity, wen-wu, are discussed.