The sensory nature of knowledge: Sensory priming effects in semantic categorization

The aim of the present study was to show the perceptual nature of conceptual knowledge by using a priming paradigm that excluded an interpretation exclusively in terms of amodal representation. This paradigm was divided into two phases. The first phase consisted in learning a systematic association between a geometrical shape and a white noise. The second phase consisted of a short-term priming paradigm in which a primed shape (either associated or not with a sound in the first phase) preceded a picture of an object, which the participants had to categorize as representing a large or a small object. The objects were chosen in such a way that their principal function either was associated with the production of noise ("noisy" target) or was not typically associated the production of noise ("silent" target). The stimulus onset asynchrony (SOA) between the prime and the target was 100 ms or 500 ms. The results revealed an interference effect with a 100-ms SOA and a facilitatory effect with a 500-ms SOA for the noisy targets only. We interpreted the interference effect obtained at the 100-ms SOA as the result of an overlap between the components reactivated by the sound prime and those activated by the processing of the noisy target. At an SOA of 500 ms, there was no temporal overlap. The observed facilitatory effect was explained by the preactivation of auditory areas by the sound prime, thus facilitating the categorization of the noisy targets only.