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Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity
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Automatic activation of exercise and sedentary stereotypes.

Tanya Berry1, John C Spence

  • 1Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada. tanya.berry@ualberta.ca

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Summary

Stereotypes about exercise and sedentary lifestyles activate automatically. Media portrayals of active and sedentary individuals can influence these automatic associations, impacting perceptions.

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Area of Science:

  • Social Psychology
  • Cognitive Science
  • Media Studies

Background:

  • Stereotypes regarding physical activity and sedentary behavior are prevalent.
  • The automatic activation of these stereotypes can influence social cognition and behavior.
  • Media representations often shape public perceptions of health-related lifestyles.

Purpose of the Study:

  • To investigate the automatic activation of sedentary and exerciser stereotypes.
  • To examine how different social primes (e.g., attractive exerciser, overweight sedentary) influence stereotype activation.
  • To understand the cognitive mechanisms underlying stereotype formation related to lifestyle.

Main Methods:

  • Utilized a social prime Stroop task to measure response times.
  • Presented participants with primes depicting different lifestyle stereotypes (exerciser, sedentary) with varying characteristics (e.g., attractiveness, weight).
  • Assessed reaction times to sedentary and exercise-related words compared to control words.

Main Results:

  • An attractive exerciser prime led to slower responses for exercise and sedentary words compared to controls.
  • A normal-weight exerciser prime resulted in slower responses for sedentary words over exercise words.
  • An overweight sedentary prime caused slower responses for sedentary words compared to exercise words.

Conclusions:

  • Automatic activation of exercise and sedentary stereotypes is evident.
  • The characteristics of individuals in media portrayals (e.g., attractiveness, weight) can modulate stereotype activation.
  • Increased media literacy is needed to critically evaluate portrayals of active and sedentary lifestyles.