Related Experiment Video
Updated: Jun 19, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Neural foundations of risk-return trade-off in investment decisions
Peter N C Mohr1, Guido Biele, Lea K Krugel
1Max Planck Institute for Human Development, Berlin, Germany. mohr@mpib-berlin.mpg.de
Abstract:
Many decisions people make can be described as decisions under risk. Understanding the mechanisms that drive these decisions is an important goal in decision neuroscience. Two competing classes of risky decision making models have been proposed to describe human behavior, namely utility-based models and risk-return models. Here we used a novel investment decision task that uses streams of (past) returns as stimuli to investigate how consistent the two classes of models are with the neurobiological processes underlying investment decisions (where outcomes usually follow continuous distributions). By showing (a) that risk-return models can explain choices behaviorally and (b) that the components of risk-return models (value, risk, and risk attitude) are represented in the brain during choices, we provide evidence that risk-return models describe the neural processes underlying investment decisions well. Most importantly, the observed correlation between risk and brain activity in the anterior insula during choices supports risk-return models more than utility-based models because risk is an explicit component of risk-return models but not of the utility-based models.
Related Concept Videos
Equity Theory
Reason and Intuition
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
Framing Effects
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...