Contextualising culture and social cognition

Cognitive neurosciencists have recently begun to study self-consiousness and intersubjectivity but have not yet taken into account adequately the influence of culture on these phenomena. Here, we argue against the naïve inclusion of 'culture' as an additional independent factor that can be empirically addressed adequately merely by considering mother tongue or nationality. Instead, we propose that culture needs to be considered as a dynamical system of individuals; that culture is in continous dialectic interaction and exchange with the individuals that constitute it; and that cultural classifications feed back into social practices and identity processes, hence exhibiting a 'looping effect'. These proposals have important implications for the development of cultural neuroscience.