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Updated: Jun 19, 2026

TBase - an Integrated Electronic Health Record and Research Database for Kidney Transplant Recipients
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Does your web site draw new patients?

Wendy S Wallin1

  • 1Sesame Communications, Seattle, WA, USA. wwallin@sesamecommunications.com

American Journal of Orthodontics and Dentofacial Orthopedics : Official Publication of the American Association of Orthodontists, Its Constituent Societies, and the American Board of Orthodontics
|November 7, 2009
PubMed
Summary
This summary is machine-generated.

This study identified key website factors that influence patient appointment booking for orthodontic practices. Understanding these elements helps orthodontists attract more new patients online.

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Area of Science:

  • Orthodontics
  • Health Informatics
  • Human-Computer Interaction

Background:

  • Orthodontists currently lack scientific data to guide effective website design for patient acquisition.
  • This gap necessitates research into website elements that encourage or deter prospective patients from scheduling appointments.

Purpose of the Study:

  • To identify specific website factors that influence prospective patients' decisions to book appointments with orthodontic practices.
  • To provide evidence-based recommendations for orthodontic website design to improve patient conversion rates.

Main Methods:

  • Recruited ten participants actively searching for orthodontic care online.
  • Participants reviewed 64 orthodontic websites within their geographic areas, rating their likelihood to book an appointment.
  • Session data, including participant comments and navigation patterns, were collected via videotaping.

Main Results:

  • Analysis of participant feedback and website interaction revealed 25 distinguishing factors influencing patient decisions.
  • Statistical analysis identified 10 critical website characteristics that significantly predict a site's success in attracting new patients.

Conclusions:

  • Ten specific website characteristics have been identified as predictive of orthodontic website effectiveness in patient acquisition.
  • These findings offer actionable insights for orthodontists to optimize their online presence and attract more patients.