Related Experiment Video
Updated: Jun 18, 2026

Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults
Published on: July 16, 2016
["On bitter and sweet"--women and chocolate]
David Rabinerson1, Nir Melamed
1Helen Schneider Hospital for Women, Rabin Medical Center, Petah Tikva. dadirabi@gmail.com
Abstract:
Chocolate has been known in the Western World since being introduced to Europe in the 16th century by the Spanish Conquistadors who brought it from Mexico. From the beginning, chocolate had an immense power of appeal to people, Leading to craving and addiction especially among women. This appeal lies in its content, texture and aroma, as well as the presence of ingredients that are believed to have psycho-pharmacologic influence. This issue, combined with hormonal changes during the menstrual cycle, is discussed in an attempt to understand women's attraction to chocolate. Despite all existing theories on chocolate having a particular appeal to women, there is no explanation that comprehensively elaborates this well-known phenomenon.
Related Concept Videos
The Physiology of Taste
Gustation
Taste Buds and Receptors
Conditioned Taste Aversion
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
Sugars as Energy Storage Molecules
Sugars as Energy Storage Molecules

