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Implementation intention formation reduces consultations for emergency contraception and pregnancy testing among
Jilly Martin1, Paschal Sheeran, Pauline Slade
1Department of Psychology, University of Sheffield, Sheffield, England. jillymartin100@yahoo.com
Objective:
This study examined the impact of implementation intention formation in reducing consultations for emergency contraception and pregnancy testing in young women.
Design:
Teenage girls (N = 261) visiting a family planning clinic were randomly assigned to implementation intention versus control conditions and completed questionnaires at recruitment.
Main Outcome Measures:
Objective measures of consultation outcomes were obtained from clinic records at baseline and 9-month follow-up (n = 200).
Results:
Forming implementation intentions significantly reduced consultations for emergency contraception and pregnancy testing at follow-up compared with the control group (38% vs. 55%). There were also differences between the groups in consultation outcomes over time. For instance, whereas 31% of implementation intention participants changed from consulting for emergency contraception and pregnancy testing at baseline to consulting for contraceptive supplies only at follow-up, only 16% of control participants did so.
Conclusion:
These results suggest that implementation intention formation is a simple yet effective means of promoting pregnancy prevention among teenagers.
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