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Activation of self-knowledge reduces conflict during occupational choice: an ERP study
Takashi Nakao1, Tomohiro Takezawa, Maiko Shiraishi
1Department of Psychology, Graduate School of Education, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan. takana@hiroshima-u.ac.jp
Abstract:
We investigated whether the activation of self-knowledge reduces conflict during occupational choice, which can elicit many correct answers. Conflict was measured via event-related brain potentials (ERPs). Results of this study showed that activation of self-knowledge reduces conflict during occupational choice. Our results suggest that, in a situation in which two or more possible correct answers exist, people use self-knowledge as a benchmark to reduce conflict by biasing either choice of behavior.
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