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Published on: June 13, 2017
Neurotalk: improving the communication of neuroscience research
Judy Illes1, Mary Anne Moser, Jennifer B McCormick
1National Core for Neuroethics, The University of British Columbia, 2211 Wesbrook Mall, Koerner S124, Vancouver, British Columbia V6T 2B5, Canada. judy.illes@ubc.ca
None:
There is increasing pressure for neuroscientists to communicate their research and the societal implications of their findings to the public. Communicating science is challenging, and the transformation of communication by digital and interactive media increases the complexity of the challenge. To facilitate dialogue with the public in this new media landscape, we suggest three courses of action for the neuroscience community: a cultural shift that explicitly recognizes and rewards public outreach, the identification and development of neuroscience communication experts, and ongoing empirical research on the public communication of neuroscience.
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