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Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening
Sally C Stephens1, Kyle T Bernstein, Jacqueline E McCright
1CDC/CSTE Applied Epidemiology Fellowship, and STD Prevention and Control Services, San Francisco Department of Public Health, 1360 Mission St., San Francisco, CA 94103, USA. Sally.Stephens@sfdph.org
Abstract:
To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.
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