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Reliability and predictive validity of the Food Technology Neophobia Scale.
G Evans1, C Kermarrec, T Sable
1CSIRO Food Futures National Research Flagship, CSIRO Food and Nutritional Sciences, PO Box 10041, Adelaide BC, SA 5000, Australia.
Appetite
|December 8, 2009
Summary
The Food Technology Neophobia Scale (FTNS) reliably measures consumer responses to new food technologies. This validated scale predicts willingness to try novel food products, aiding food technology adoption.
Area of Science:
- Food Science
- Consumer Psychology
- Psychometrics
Background:
- Consumer acceptance is crucial for novel food technologies.
- Measuring neophobia (fear of new things) is key to understanding acceptance.
- The Food Technology Neophobia Scale (FTNS) was recently developed.
Purpose of the Study:
- To further assess the reliability and predictive validity of the Food Technology Neophobia Scale (FTNS).
- To evaluate the FTNS's stability and correlation with consumer behavior towards new food technologies.
Main Methods:
- 131 consumers completed the FTNS twice, alongside assessments of willingness to try 7 novel food technologies.
- Sensory evaluation of food products was conducted in the second session.
- Information seeking behavior was measured as a potential confounding factor.
Main Results:
- High test-retest reliability was found for the FTNS (intra-class correlation = 0.86).
- No significant differences in FTNS scores were observed between the two testing occasions (p>0.05).
- Significant negative correlations (-0.39 to -0.58) were found between FTNS scores and willingness to try novel food technologies.
Conclusions:
- The Food Technology Neophobia Scale (FTNS) is a reliable measure for assessing consumer neophobia towards food technologies.
- The FTNS demonstrates predictive validity regarding consumers' willingness to engage with novel food products.
- The scale is a valuable tool for researchers and industry professionals studying food technology acceptance.
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