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Related Experiment Video

Updated: Jun 18, 2026

Uncovering Hidden Dynamics of Natural Photonic Structures Using Holographic Imaging
05:45

Uncovering Hidden Dynamics of Natural Photonic Structures Using Holographic Imaging

Published on: March 31, 2022

Opportunity is hidden in plain sight.

Royce W Johnson1

  • 1Kinetic Concepts Inc., San Antonio, TX 78249, USA. Royce.johnson@kci1.com

Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Annual International Conference
|December 8, 2009
PubMed
Summary
This summary is machine-generated.

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Successful innovation requires delivering new customer value. Innovators must perceive and fulfill latent customer demand that customers cannot yet articulate. This abstract explores how to bridge this innovation gap.

Area of Science:

  • Innovation Management
  • Consumer Behavior
  • Product Development

Background:

  • Successful innovations must provide customer value.
  • The concept of innovation implies creating new value.
  • Customers often cannot perceive their own latent demands.

Purpose of the Study:

  • To explore how innovations can deliver value for previously unperceived customer needs.
  • To understand the innovator's role in identifying latent demand.
  • To address the core dilemma of innovation: creating value for non-existent or unrecognized value spaces.

Main Methods:

  • Conceptual analysis of innovation and customer value.
  • Examination of historical innovation case studies (e.g., iPod, cardiac stent, BlackBerry).

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Last Updated: Jun 18, 2026

Uncovering Hidden Dynamics of Natural Photonic Structures Using Holographic Imaging
05:45

Uncovering Hidden Dynamics of Natural Photonic Structures Using Holographic Imaging

Published on: March 31, 2022

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

  • Theoretical framework development for identifying and addressing latent demand.

    • Main Results:

    • Innovation necessitates the perception of latent customer demand by the innovator.
    • Successful innovations bridge the gap between unrecognized needs and delivered value.
    • The process involves anticipating and fulfilling needs before they are consciously recognized.

    Conclusions:

    • Innovators must act as perceptive agents for latent customer needs.
    • Overcoming the innovation dilemma lies in understanding and addressing unarticulated demand.
    • Successful innovation is achievable by translating latent demand into tangible customer value.