Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Role of Amygdala in Memory01:16

Role of Amygdala in Memory

The amygdala is a small, almond-shaped structure responsible for processing and storing memories, particularly those linked to emotions like fear and stress. It plays an essential role in the brain's response to emotionally significant events and often enhances memory formation by triggering stress hormone release. The amygdala is vital for encoding and retrieving memories associated with fear or stress, a process that is adaptive by helping organisms avoid dangerous situations.
One of the...
Functional Brain Systems: Limbic System01:15

Functional Brain Systems: Limbic System

The limbic system, often called the "emotional brain," is a complex set of structures located deep within the brain. The intricate network of the limbic system supports a wide range of psychological functions, from emotional regulation to memory formation and sensory processing. This functional brain region encompasses specific parts of the diencephalon and the cerebrum, integrating the higher mental functions of the cerebral cortex with the primitive emotional responses of the deep brain...
Facial Feedback Hypothesis01:24

Facial Feedback Hypothesis

Charles Darwin proposed that facial expressions are an evolutionary adaptation for communication. He argued that these expressions are not influenced by culture but are universal across species. For example, a snarling expression with exposed teeth signals a threat in many animals, including humans. Darwin also suggested that displaying an emotion can intensify the feeling. Smiling, for example, could enhance one's sense of happiness. This idea laid the foundation for understanding the role of...
Surveys02:16

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
The Role of Culture01:23

The Role of Culture

Culture plays a crucial role in shaping self-identity and influencing thought and behavior, a foundational interest within social psychology. The multicultural perspective recognizes that individuals do not exist in a vacuum; instead, their experiences, perceptions, and actions are deeply influenced by the intersecting dimensions of their cultural, ethnic, and social group affiliations.Cultural Influence on Self-Identity and Social PerceptionCultural frameworks inform how individuals define...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Reading Disabilities With and Without Co-Occurring ADHD: No Evidence for Additive Impact on Reading Skills.

Scientific studies of reading : the official journal of the Society for the Scientific Study of Reading·2026
Same author

Neurodiversity in the brain: More variable localization of face regions in autism.

bioRxiv : the preprint server for biology·2026
Same author

Precision fMRI reveals that the language network exhibits adult-like left-hemispheric lateralization by 4 years of age.

Nature communications·2026
Same author

Remote Text-Supplemented Audiobook Intervention Supports Children's Explicit and Incidental Vocabulary Learning.

Developmental science·2026
Same author

Parallel contributions of socioeconomic status and bilingual experiences on executive function and the brain in young children.

Brain and language·2026
Same author

Proportional Overrepresentation of Gender-Diverse Identities in Two US-Based Autistic Adult Samples from the SPARK Database.

Autism in adulthood·2026

Related Experiment Video

Updated: Jun 18, 2026

How to Detect Amygdala Activity with Magnetoencephalography using Source Imaging
10:48

How to Detect Amygdala Activity with Magnetoencephalography using Source Imaging

Published on: June 3, 2013

Voting behavior is reflected in amygdala response across cultures.

Nicholas O Rule1, Jonathan B Freeman, Joseph M Moran

  • 1Psychology Department, Tufts University, Medford, Massachusetts 02155, USA. nicholas.rule@tufts.edu

Social Cognitive and Affective Neuroscience
|December 8, 2009
PubMed
Summary

Brain imaging reveals that the amygdala, a key emotion center, shows similar activity when people vote for political candidates across cultures. This suggests a universal neural basis for snap judgments in voting decisions.

More Related Videos

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
07:34

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Published on: June 3, 2013

Related Experiment Videos

Last Updated: Jun 18, 2026

How to Detect Amygdala Activity with Magnetoencephalography using Source Imaging
10:48

How to Detect Amygdala Activity with Magnetoencephalography using Source Imaging

Published on: June 3, 2013

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
07:34

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues

Published on: June 3, 2013

Area of Science:

  • Neuroscience
  • Social Psychology
  • Political Science

Background:

  • Voting decisions are crucial yet poorly understood neurologically.
  • Behavioral studies show snap judgments of candidate faces predict outcomes, varying culturally.
  • The neural underpinnings of these cross-cultural social inferences remain unclear.

Purpose of the Study:

  • To investigate the neural basis of voting decisions.
  • To explore cross-cultural similarities and differences in neural responses to political candidates.
  • To identify brain regions involved in snap judgments during simulated voting.

Main Methods:

  • Functional magnetic resonance imaging (fMRI) was used to measure brain activity.
  • Participants from American and Japanese cultures judged American and Japanese political candidates.
  • Simulated voting decisions were made based on candidate faces.

Main Results:

  • Stronger bilateral amygdala activation was observed for chosen candidates versus rejected candidates, irrespective of culture.
  • A significant interaction between participant culture and target culture was found in the bilateral amygdala.
  • Both American and Japanese participants showed heightened amygdala responses to outgroup faces, unrelated to voting choice.

Conclusions:

  • The bilateral amygdala plays a consistent role in voting decisions across cultures.
  • Cross-cultural consensus in social inferences may be linked to amygdala activity.
  • Cultural group membership influences amygdala responses to faces, independent of voting preference.