Acceptability and outcome of an Internet-based smoking cessation programme.
T Fraser1, H McRobbie, C Bullen
1Global Public Health, P O Box 82, Glenorchy 9350, New Zealand. tfraser@theunion.org
Summary
This study evaluated a web-based smoking cessation program for Auckland DHB staff. 12% achieved 6-month validated abstinence, showing promise for internet-delivered behavioral support.
Area of Science:
- Public Health
- Digital Health Interventions
- Smoking Cessation Research
Background:
- Smoking remains a significant public health concern.
- Effective, accessible interventions are crucial for smoking cessation.
- Digital platforms offer scalable solutions for behavior change.
Purpose of the Study:
- To evaluate the efficacy of a commercial web-based smoking cessation program, Smokestop.
- To assess participant engagement and satisfaction with the digital intervention.
- To determine the long-term success rates of smoking cessation using this program.
Main Methods:
- A prospective evaluation of the Smokestop program offered to 126 Auckland District Health Board (DHB) staff.
- Participants received a brief in-person enrollment and access to the online program.
- Nicotine replacement therapy (NRT) was provided. Smoking status was self-reported and carbon monoxide (CO) validated at 1, 3, and 6 months.
Main Results:
- 104 participants logged on; 12% (12/104) achieved continuous 6-month CO-validated abstinence.
- Participant feedback was positive, with 46% finding the program helpful and 74% recommending it.
- Concomitant use of NRT was identified as a key supportive element.
Conclusions:
- The internet-based Smokestop program is an acceptable method for delivering behavioral support for smoking cessation.
- The program demonstrates potential as an effective smoking cessation intervention.
- Digital health tools can successfully support individuals aiming to quit smoking.

