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Related Concept Videos

Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
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The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
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[Factors behind action, emotion, and decision making].

Katsumi Watanabe1

  • 1Research Center for Advanced Science and Technology, University of Tokyo, 4-6-1 Komaba, Meguro, Tokyo 153-8904, Japan.

Brain and Nerve = Shinkei Kenkyu No Shinpo
|December 26, 2009
PubMed
Summary

Social contexts unconsciously influence human actions, emotions, and decisions. We mimic others, process social emotions via basic emotional networks, and inaccurately predict future feelings, often unaware of these implicit influences.

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Area of Science:

  • Cognitive Science
  • Neuroscience
  • Experimental Psychology

Context:

  • Human behavior, emotions, and decision-making are shaped by complex explicit and implicit processes.
  • Recent research explores the impact of social contexts on these human faculties.
  • Studies integrate experimental psychology, cognitive science, and neuroscience.

Purpose:

  • To review empirical studies on the influence of social contexts on human actions, emotions, and decision-making.
  • To identify key principles governing these influences.
  • To illustrate the significant role of implicit, unconscious processes.

Summary:

  • Unconscious behavioral contagion: Individuals unconsciously mimic others' actions, even unrelated movements.
  • Neural substrates of social emotions: Social emotions like admiration and envy utilize neural networks similar to basic emotions.
  • Evasive decision-making: Individuals overestimate personal emotional forecasts, undervaluing peer influence and rationalizing choices they did not consciously make.

Impact:

  • Demonstrates how external social factors, often implicitly, significantly guide human behavior and emotional responses.
  • Highlights the dissociation between intended choices and executed actions, revealing unconscious drivers.
  • Underscores the pervasive influence of implicit processes on human experience and decision-making.