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Related Experiment Videos

Marketing critical care education programs.

C N Kotecki

    Dimensions of Critical Care Nursing : DCCN
    |March 1, 1991
    PubMed
    Summary

    Hospitals seek to recruit critical care nurses by marketing specialized education programs. This guide offers practical marketing and business strategies to assist educators in promoting these vital nursing programs effectively.

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    Area of Science:

    • Healthcare Marketing
    • Nursing Education
    • Critical Care Nursing

    Background:

    • Hospitals face challenges in recruiting and retaining critical care staff.
    • Rising education costs necessitate innovative recruitment strategies.
    • Educators are increasingly tasked with marketing critical care programs to nurses.

    Purpose of the Study:

    • To provide educators with essential marketing and business skills.
    • To offer practical suggestions for marketing critical care education programs.
    • To support hospital recruitment efforts for critical care nursing roles.

    Main Methods:

    • Discussion of fundamental marketing principles.
    • Outline of actionable steps for program promotion.
    • Identification of key strategies for reaching the nursing community.

    Main Results:

    • Marketing critical care programs can be simplified with structured approaches.
    • Effective marketing can attract qualified nursing candidates.
    • Addressing educators' skill gaps enhances program promotion.

    Conclusions:

    • Hospitals can improve critical care staff recruitment through targeted marketing of education programs.
    • Equipping educators with marketing skills is crucial for success.
    • Strategic promotion of critical care nursing education benefits both staff development and patient care.

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