"This is public health: recycling counts!" Description of a pilot health communications campaign
Nancy L Chase1, Gregory M Dominick, Amy Trepal
1Department of Exercise Science, University of South Carolina, Columbia, South Carolina 29208, USA. CHASEN@mailbox.sc.edu
Abstract:
This paper describes the development, implementation, and evaluation of a pilot recycling campaign. The goal of the campaign was to increase people's awareness and knowledge about recycling and the link between a healthy environment and the public's health. A total of 258 individuals attended campaign week events and completed an initial survey. Results identified inconvenience of recycling facility locations as a key barrier to recycling. Post-campaign survey results revealed increased recycling of paper, plastic, glass, and cans (p < 0.05). The majority of participants "agreed" or "strongly agreed" that as a result of campaign messages they had greater awareness about recycling (88.4%) and their recycling efforts increased (61.6%).
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